TUFF Music

‘There are two basic motivating forces: fear and love. When we are afraid, we pull back from life. When we are in love, we open to all that life has to offer with passion, excitement, and acceptance.’
 
– John Lennon

Click here to visit the TUFF Music website
www.tuffm.com

 

An introduction to TUFF Music

 
The Unity of Faiths Foundation (TUFF) is a secular charity based in the UK. TUFF Music is designed to support youth integration, create positive developmental pathways for musically artistic youth from all backgrounds, and to promote British values and identity. The project tackles poverty, gang-related violence, radicalisation, drug addiction and social disharmony, by offering youth from disadvantaged backgrounds the opportunity to access best in class recording and production facilities. TUFF Music builds on the success of TUFF Sport, which has been successful in the UK and Europe, and has seen many of its graduates go onto further study and even to international universities on full sport scholarships.

 

TUFF Music Project Overview

 
TUFF Music projects are tailored to the needs of each local area, maintaining a grassroots nature within a national framework. The three pillars of TUFF Music are:

Outreach: International Song Contest, reaching out to artists around the globe to raise awareness of mental health in music

Education: TUFF Music Syllabus, helping grass roots artists to develop their craft and ‘Plan, Produce and Promote’ their material and artistic works

Support: Ethical Agency & Record Label, providing ongoing support and infrastructure for grass roots artists 

 

Record producer Daniel Xander recording Liverpool band RAZZMATAZZ

Liverpool band RAZZMATAZZ recording their debut single at The Motor Museum Studio, supported by TUFF Music | ©2021 TUFF Music

 

TUFF Music Methodology

To the young people participating in our project, TUFF Music improves their skills and capability as productive members of society, as well as nurturing and developing their artistic skills and knowledge. The project is underpinned by rigorous and robust planning, drawing upon character education, life coaching and mentorship, including workshop-based learning. We ensure that the our participants don’t just learn values in the classroom (or studio), but embody them in the professional sphere. Through the delivery of planning, producing and promoting their artistic material, working collaboratively with other artists, professionals and mentors, they come to understand the importance of the project for community cohesion and resilience, becoming ambassadors and influencers for their local communities.

Stage 1: Establishing the project

 – Participant recruitment
 – Base lining of children’s behaviour and attitudes and introduction to music business and professional practice

Stage 2: Integrating character education with structured coaching

 – Behaviour and character tracking
 – Integrating workshop-based learning with life coaching in the studio

Stage 3: Reaching outwards and community engagement

 – Establish a sense of belonging through volunteering in the local area
 – Organise performance exhibition with artists from different areas and backgrounds
 

The Road to Memphis Song Contest


TUFFs International Song Contest was launched in memory of John Lennon in what would’ve been his 80th year, in response to the challenging times the world has been facing throughout the pandemic.

The objective of the song contest is to raise awareness of mental health and capture new data, working collaboratively with our partners to identify innovative and forward thinking solutions, all during a time where mental health issues are at an all time high. The contest also acts as a platform to build a new and diverse community for artist to share their experience and support one another, all made possible through donations, volunteers and our official sponsors.

Creating a positive pathway for musicians to develop and apply their chosen craft, the contest offers an excellent opportunity for those involved to gain international exposure, with the winners single being professionally produced, mixed and mastered with world leading producers.

National Press Coverage

 

National:

 – https://www.itv.com/news/granada/2021-02-23/search-for-global-anthe m-in-memory-of-john-lennon

 – https://metro.co.uk/2020/10/09/john-lennon-birthday-liverpool-worldwid e-song-contest-13396614

 

Contact TUFF Music

 
For more information on our music projects, or to enquire about participating, please contact:

Daniel Xander – Head of Music Operations – daniel@tuff.earth

or subscribe to our TUFF Music mailing list using the form below