Kindness Champions
Campaign Brief
Kindness promotes empathy and compassion; which in turn, leads to a sense of interconnectedness with others. Kindness is further linked inextricably to happiness and contentment — at both psychological and spiritual levels. It gives the doer and the receiver a jolt of happiness! Being kind may boost your mood, but research has also shown that being in a good mood can make you more kind! This makes it a wonderful two-way relationship which just keeps giving.
Why then, are acts of kindness so underappreciated? Why does the news not sensationalise this?
We at TUFF have come together to ensure this two way relationship is accelerated, and those with kind thoughts and big hearts are recognised and appreciated!
Wherever and whenever we see an act of kindness being posted on social media, we will send across a personalised digital “badge of kindness” to that individual. This works to make the receiver happier, and ensure that kindness remains contagious. With your support, we are certain there will be more cases of Kindness than cases of COVID19 by the end of 2020.
